mailPrimer 1-2-1 : Key Features

mailPrimer 1-2-1 is the ideal solution for anyone who wants to master their interactions with their email recipients because it allows you to:

• Control sender details for each staff member (including name, function, address, phone numbers, signature, even picture) – you already do this for staff business cards, so why wouldn't you do it for company emails?
• Control your corporate identity and brand essence by correctly and systematically applying it on all outbound emails (as you already do with letterhead and business cards).
• Control how you segment your messages with your target audience by automatically applying specific templates aimed at specific audiences (prospect vs. customers template, cross-selling template, first time vs. repeat customer templates, product line templates).
• Control how your brand and offerings enhance communication by automatically including dynamic content pointing to your website; re-enforce messages through customer quotes, explain your positioning through case studies; inform your customers about specific awards you have won, etc...
• Control your internal email usage by receiving reports on who sends what email to whom and when.
• Control the effectiveness of your communication by tracking who has clicked which link, and – if you also use Imprint - continue to track how your recepients interact with your website. Store this information in your database for further communication segmentation using mailPrimer 1-2-many.

"One 2 one email between iStart staff and our clients is the most targeted brand-reinforcing opportunity we have; we wholeheartedly buy in to the mailPrimer concept."

Marty Verry, MD
iStart

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