mailPrimer 1-2-1 : Everyday - Every Email

Today, more than 40 per cent of a company's daily communication is email-based, and email is used by more than 60 per cent of interviewed companies as a selling tool (Calcium Software/ Marketing Association Daily Email Usage Survey, June 2006).

mailPrimer 1-2-1 is a branding and communications solution that allows our customers to fully leverage the power of their 'everyday every' email interactions to communicate, up-sell and cross-sell by leveraging the power of 1-to-1 email communication.

mailPrimer 1-2-1 'primes' tens of thousands emails each day - sent out by hundreds of clients including blue chip companies, small businesses, government agencies and advertising firms.

It 'primes' plain text emails by placing them inside customised templates, automatically leveraging the implied permission built into any organisation's daily email exchanges with the outside world.

mailPrimer is the ultimate one-to-one email marketing solution that transparently ensures marketing cohesion throughout the organisation. Think being able to add dynamic web pages in your 'everyday every' emails.

By using mailPrimer in their day-to-day emails communications, our customers bring their corporate identity online without limitations, create cross-selling opportunities and track how their recipients interact with their emails and their embedded links.

Leveraging their brand(s) becomes easy, so does communicating about new products and/or services, informing recipients about new PR promotions, sharing customer case studies, company announcements and much, much more.

The possibilities for leveraging mailPrimer 1-2-1 are only limited by your imagination!

Built from the outset as a powerful email exchange platform, mailPrimer integrates with most CRM software, ensuring that your digital marketing communication is greatly enhanced.

We are also developing new 'extensions' to mailPrimer that will allow our customers to further benefit from our solution, including email to texting, email archiving and real-time dynamic content management.

"By using mailPrimer, every email goes out of our office branded and the clients know exactly who has sent it. As a result we get a faster response and more importantly we are recognized"

Kathy McCombe, CEO
Workchoice Trust

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