Imprint : Unique Data Capture Methodology

With its unique data capture methodology, Imprint represents a significant advance in site analytics technology.

Its hybrid methodology fuses the strengths of browser-based technology with server side technology, allowing Imprint to offer the benefits of third-generation technology across a broad spectrum of areas, including implementation and maintenance, data accuracy, privacy and confidentiality and cost-efficiency.

Third-generation technology uses a small application on the web server(s) itself to automatically install tracking code as the page is requested, removing the task of manual installation and ongoing code insertion or audits as the site evolves.

As the site content is cached (ie. proxy servers, firewalls, PC RAM, browser cache) so too is the tracking code, ensuring 100 per cent activity is measured and reported.

The data is then written back to the web server itself as a 'super log', thereby enabling use of a first party cookie and ensuring absolute accuracy for the reporting of 'unique users/browsers', as well as removing privacy concerns for the end user.

The 'super logs' are then dispatched to the Facilitate Digital reporting database for processing, reports and analysis viewed via the Imprint reporting interface.

Furthermore, as the 'super log' data is stored at web server level, organisations retain 100 per cent control of data usage at all times, thereby addressing issues of user confidentiality and data access for any ad-hoc data queries.

"mailPrimer is a great tool to reinforce our brand to clients and prospects. It gives us peace of mind our brand is promoted consistently, via email, from all areas of the company."

Nigel Wynn, MD
Direct Broking

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